How should I provide reasons for choosing Bloomberg in the first round of interviews for a financial, sales and analytics role?

How should I provide reasons for choosing Bloomberg in the first round of interviews for a financial, sales and analytics role?

You can give multiple reasons:

Size of the company:

  • 192 offices worldwide
  • Revenue of $9 billion in 2014
  • 15.5k employees wordlwide

Ergo - it’s size denotes it’s success.

Prestige that helps with clients you work with - because it’s so well recognised:

  • Familiarity breeds attractiveness - attraction formation rule in psychology - founded in 1981
  • e.g. Would you work with a Producer that used Apple IMac and Dre Beats or HP Dell and Panasonic?

Practicality:

  • Bloomberg Terminal becoming ubiquitous in the financial world - accounts for 85% of their annual revenue
  • Integrates with major systems such as Excel/Salesforce etc
  • Multiple services: News/Tradebook/Innovation Index/Radio/Markets

That should do it.

transcribed from reasons for choosing Bloomberg in first round of interviews