What should I know before starting my own business?

Having “great” business ideas or product ideas comes and goes. If I wanted to act on this what do you feel I should know before starting my own business?

That you will most likely fail

That you could put blood, sweat, tears and years into it and end up with nothing more than a barroom conversation to show for it.

Sounds ok. But actually THINK ABOUT IT.

  • You will wake most days fretting about how you will make it work
  • The excitement of entrepreneurship will be replaced with the excrement of reality; that it’s not unlike any other job:
    • THERE IS NO ESCAPING THE DOG WORK
      • Writing blog posts, developing a product, making sales calls, marketing, being your own press agent
  • It is lonely at the top. Say goodbye to stability:
    • How will you pay rent if you’re not earning?
    • Is it really cool to be ‘an entrepreneur’ 2 years in with zero money or success to show for it?
  • You could do all the things you read in a textbook and STILL NOT MAKE IT
  • On the day of your big launch you’ll discover that most likely, apart from friends (not all) and family (some); that:

NO ONE CARES

It is YOUR DREAM , YOUR DESIRE and YOUR TIME .

And frankly no one else gives two sh*ts about your product.

Oh also. You’re not special.

  • There are a million people like you
  • And there are a million million people more talented than you

So. Now that you’ve read all of that

Give it 10 seconds to sink in. And try and take my words to heart:

‘I really think from the bottom of MY HEART. That you will end up spending two/four/six years of your life doing this and it will probably all go wrong. It’ll be the worst relationship of your life.’

So.

Still want to do it? (You’re crazy)

AWESOME.

You might actually make it work :slight_smile:

Taken from starting a business