What should I put in my cover letter when I apply for a job that I’m not fully qualified for?
Don’t fake it. Don’t highlight it. Don’t even mention it.
What you need to reflect is the qualities (measurable one’s) that demonstrate you are right for the job.
- Focus on your achievements - they reflect your ability
- Focus on your experiences - they reflect the depth of your ability
- Focus on your skills - they reflect what you can do
In that order.
Then if qualifications you lack come up. Tackle it in interview. But make the interview first! And you may not - if you talk about how you fall short of the mark